Austgrains is the exclusive supplier of Australian produced Purple Wheat. The wheat is non-GMO with the distinct and attractive purple colour providing a visible and marketable differentiated product offering to consumers. The purple wholegrain displays a range of anthocyanins, flavonoids and  polyphenol properties and with the wholegrain fibre content provide nutrient fortification in a range of applications.

This can present Customers with the opportunities to target market as a standalone product or provide brand extensions, depending on product/brand objectives.

High-quality baking functionality and performance in taste and texture, the wholegrain provides the ability to market protein, fiber and visual properties with applications across both plant and artisan applications supporting a range of marketing and distribution channels.  Applications for thought across a range of categories and applications include; Bakery (Plant Bakery, Artisan, Home Baking), Noodle, Breakfast Cereal RTEBC (Hot and Cold), Confectionary, Snack Foods and Malting